There has never been a better time to start an apprenticeship. There have been more than 2 million apprenticeships since 2010 alone and more than 1,000 employers involved in designing new top quality apprenticeships in everything from accountancy to space and engineering to TV production.

Giving organisations like Burberry and BMW the power to design apprenticeships means that apprentices graduate with the skills they need to get the jobs they want and that businesses get the talent they need to grow.

We want more employers to follow the lead of the hundreds of thousands of workplaces already taking on apprentices. That’s why from April 2016, employers will no longer be required to pay employer National Insurance contributions for apprentices under the age of 25; and we’ve extended a scheme that gives grants of £1,500 to support small businesses who have not recruited a young person as an apprentice in the last year.

Transforming apprenticeships is also about changing attitudes. So we’ve launched the ‘Get In. Go Far’ TV, social and digital media campaign that highlights to young people, parents and teachers the incredible range of apprenticeship opportunities available in leading employers such as IBM, ASOS and Sky. 

The campaign features inspirational young people who have chosen to do an apprenticeship, including the highly talented Michelle Hook, a project engineer at BAE Systems. After completing her A-levels, Michelle decided that she wanted a fast-track to the workplace, and started a higher apprenticeship in project management. Through her apprenticeship Michelle has achieved a first class honours degree, secured a full time job with BAE, is earning a great salary and regularly works with senior management. Michelle’s story highlights just how far an apprenticeship can take you. With university degrees now on par with apprenticeships all school leavers have a bright future ahead.